The NEXT Markathon is a groundbreaking and exciting competition that connects brands with the next generation of Saudi Arabian marketing talents.
Introduced by MISK and created by IdeaBakery, the NEXT Markathon was specifically designed to give young marketeers the chance to learn from a real experience, develop their skills and showcase their talents in solving real-world marketing challenges presented by existing brands.
The event is judged by brand leaders, knowledge partners and industry experts and is meant to offer an exclusive mentoring and creative collaboration opportunity for 350 marketing professionals to “learn by doing”, while generating crowd-sourced solutions to actual business and marketing scenarios.
It takes all parties to build a transformational brand !
Delegates will work on solving real life marketing challenges
Brands will have crowdsourced growth solutions for their brands
Agencies will mentor bright marketers and equip them with a vision towards being top notch clients
Participants will enjoy a unique experiential training experience, collaborating and networking with industry peers and recognized marketing leaders.
Working in teams on actual challenges presented by top brands, participants will be coached and mentored by world class marketeers while showcasing their talent in front of the world’s top brands. All participants will receive a comprehensive NEXT Marketing toolkit, certification of attendance and access to all the activities of the NEXT Powerbrands Festival.