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Challenging young
brand builders

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A brand that transforms a nation
starts with a marketer empowered
with knowledge and practice.

The NEXT Markathon is a groundbreaking and exciting competition that connects brands with the next generation of Saudi Arabian marketing talents.

Introduced by MISK and created by IdeaBakery, the NEXT Markathon was specifically designed to give young marketeers the chance to learn from a real experience, develop their skills and showcase their talents in solving real-world marketing challenges presented by existing brands.

The event is judged by brand leaders, knowledge partners and industry experts and is meant to offer an exclusive mentoring and creative collaboration opportunity for 350 marketing professionals to “learn by doing”, while generating crowd-sourced solutions to actual business and marketing scenarios.

It takes all parties to build a transformational brand !

Delegates will work on solving real life marketing challenges
Brands will have crowdsourced growth solutions for their brands
Agencies will mentor bright marketers and equip them with a vision towards being top notch clients


Why join the Markathon By Misk?

Participants will enjoy a unique experiential training experience, collaborating and networking with industry peers and recognized marketing leaders.

Working in teams on actual challenges presented by top brands, participants will be coached and mentored by world class marketeers while showcasing their talent in front of the world’s top brands. All participants will receive a comprehensive NEXT Marketing toolkit, certification of attendance and access to all the activities of the NEXT Powerbrands Festival.

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From Markathon 2017

Check out the gallery for our previous event

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350 young marketers will
compete in the Markathon By Misk

MARKATHON

Opportunities For Delegates

Unleash your capabilities take a brand to the next level !

– work with bluechip Glocal brands
– solve real marketing challenges
– build your marketing capabilities
– create outstanding marketing communications
– inspiration, knowledge and experience exchange

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Markathon By Misk

A two-day-challenge-based learning opportunity for young marketing professionals
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Celebrating Winners

Awards will be given on a group and individual level:

NEXT MARKATHON Grand Prix
NEXT MARKATHON Challenge Category Prizes
NEXT MARKATHON Special Prizes that celebrate individual talent

Markathon By Misk Partners


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Challenge Sponsors

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Powered By

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About

idea bakery


Idea Bakery is a boutique consultancy and a training company with expertise
on brand and business building equity and communications.

Idea Bakery with headquarters in Istanbul and network members in Geneva, Frankfurt & Atlanta exists to inspire and empower CMOs & Agency Heads to deliver cutting edge communications in their journey of brand and people building.

www.ideabakery.com


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