The NEXT Brand Index is the platform that brings the first impartial, objective and credible way of evaluation of Saudi brands’ power.
Developed using robust and tested WPP / BrandZ™ methodology to match other national brand studies in the world, the NEXT Brand Index is a performance benchmark based on financial reports and market research enabling leading and aspiring brands to enhance their local, regional and global competitiveness.It is the platform to recognize top ranking brands in a public forum, highlighting the success of mastering brands and bringing together business owners and government stakeholders to further promote a better investment climate in Saudi Arabia.
The NEXT Brand Index features three distinctive rankings brought by BrandZ™ and Kantar Millward Brown, namely:
• BrandZ™ Top 20 Most Valuable Saudi Arabian Brands
• BrandZ™ Top 10 Saudi Arabian Brands by Brand Contribution
• Most Powerful Brands in Saudi Arabia
The winners’ announcement will be held at the NEXT Brand Index Gala taking place on the 28th of March 2017 at KAEC, in the presence of His Excellency Majid bin Abdullah Al Qasabi, the Minister of Commerce and Investment of Saudi Arabia.
BrandZ is an annual study of the views and opinions of consumers who use and buy brands.
The BrandZ study, conducted by Kantar Millward Brown for WPP, provides a unique piece of intelligence. Over the past 12 years Kantar Millward Brown has spoken to 3 million consumers about more than 100,000 brands. Kantar Millward Brown combines the BrandZ data with financial data to compile our annual brand rankings.
The BrandZ™ valuation methodology can be uniquely distinguished from its competitors by the way we use consumer viewpoints to assess brand equity, as we strongly believe that how consumers perceive and feel about a brand determines its success and failure. We conduct worldwide, on-going, in-depth quantitative consumer research, and build up a global picture of brands on a category-by-category and market-by-market basis.