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Celebrating Success

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Celebrating the very best of Saudi branding.

Introduced by Prince Mohammad bin Salman College Business and Entrepreneurship (MBSC) and attended by Sir Martin Sorrell, the CEOs of the nation’s leading companies and local and international media, the Awards is an exclusive gathering to celebrate the very best of Saudi branding. Join us for the results of the BrandZ Top 20 Most Valuable Saudi Arabian Brands and learn which companies are leading the NEXT economy.

The Awards are based on the Powerbrand Index, an impartial, objective and credible assessment of the value of Saudi Arabian brands. The Index is fully funded by MBSC and completely independent of corporate sponsorship. Using data from BrandZ, the Index collects insights from 3,200 consumer interviews in Saudi Arabia and financial analyses of 260 brands in 16 categories to create a comprehensive performance benchmark for the nation’s leading and aspiring brands.


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From Award 2017

Check out the gallery for our previous event

The Award Agenda

28th March 2017, Juman Park, King Abdullah Economic City

18:30 -19:00 | Registration

19:00 – 19:20 | Welcome notes by

– Fahd Hamidaddin, CCO KAEC
– Sir Martin Sorrell – CEO WPP

19:20 – 19:40

– BrandZ™ and lessons for brands – Doreen Wang, Global Head of BrandZ™
– Introduction to BrandZ™ Top20 Most Valuable Saudi Arabian Brands –  David Roth, CEO The Store WPP
– Key Insights and Analyses

19:40 – 20:00 | BrandZ™ Top 10 Brand Contribution Leaders Awards

20:00 – 20:30 | BrandZ™ Top 20 Most Valuable Saudi Arabian Brands Awards, Winner Brand Speech & Closing notes

20:30 – 22:30 | Dinner – Open Buffet

21:00 – 21:20 | Best of Next Festival video clip

21:30 – 22:30 | Ad Eaters Special Screening