Building brands
for the NEXT economy



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Great brands transform
companies and nations.

The NEXT Festival is at the heart of that transformation.

The NEXT Festival is a pioneering initiative that will elevate awareness of the value of brands, showcase the best of Saudi Arabia’s marketing talent, develop capabilities and set the standard for brand valuation in the Kingdom.

NEXT MISSION

The most recognized branding forum in KSA based on a global index and supported with GLOCAL content & inspiration that attracts all brand building stakeholders in KSA.


Why Next?

The NEXT economy in Saudi Arabia will be driven by leading brands – brands that are uniquely able to create value for customers and consumers both at home and across borders.

High-value brands drive sustainable business growth across borders. They reduce the cost of entry into new markets, enhance international demand for their products and services and open doors to the best partners and collaborators in other markets.

Companies that embrace the brand path to value will be the NEXT talent developers and the creators of new job opportunities. Strong, entrepreneurial brands are growth companies, capitalizing on enhanced demand to expand their operations, open new businesses and new markets and providing a huge array of direct and indirect employment benefits.

And as these companies grow and expand regionally, they become the NEXT ambassadors for the nation, benetting not only their customers but also for the many other people for whom they create value – their local employees, partners and contractors, the communities in which they operate and e causes they support.

The NEXT Festival is the first forum in Saudi Arabia to place brands at the center of Saudi Arabia’s national transformation. It is a pioneering initiative that will elevate awareness of the value of brands, showcase the best of Saudi Arabia’s marketing talent and set the standard for brand
valuation in the Kingdom.

By bringing together international and local expertise, connecting brands with Saudi Arabia’s most exciting young creative talent and driving a meaningful conversation around brand valuation, the NEXT Forum will inspire brands and companies to take their place at the forefront of the NEXT economy.