In his current role, Nigel works with Kantar Millward Brown’s global account teams to address client needs and shape the company’s viewpoint on all things related to marketing and market research.
Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. After a four-year stint with Cadbury Schweppes in the UK, Nigel joined Kantar Millward Brown, a member of the WPP family of companies, and a world leader in providing research-based insights and consulting. At Kantar Millward Brown, Nigel has worked with clients in many different industries and countries, and has been instrumental in developing some of Kantar Millward Brown’s most successful research solutions.
Nigel’s first book The Global Brand was published by Palgrave Macmillan in September, 2008. In The Global Brand, Nigel takes a close look at the challenges facing marketers and global brands today and identifies the best practices to help aspiring global brands achieve success on the world stage. His new book, Brand Premium, details how to develop a strong brand and generate financial revenue growth. Brand Premium was published in 2013 and won the 2015 Berry-AMA Book Prize for the Best Book in Marketing.
Nigel is a four-time winner of WPP’s Atticus Award (for original published thinking in marketing services).