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Leading transformation;
new perspective on growth


Upon receiving his degree in Business Economics from the Erasmus University in The Netherlands, de Swaan Arons joined Unilever. He went on to become a Brand Manager, then de Swaan Arons and his colleague Frank van den driest co-founded Effective Brands.

Leading the company as its Chairman, de Swaan Arons has worked directly with some of the worlds’ most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences. He spearheaded the Leading Global Brands project, a study on over 50 global brands.

In 2010, de Swaan Arons published The Global Brand CEO: Building The Ultimate Marketing Machine, a promotional book that presents frameworks and tools for global marketers that “help unlock the value of global brands.