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Leading transformation;
new perspective on growth


Fahd Hamidaddin is King Abdullah Economic City’s Chief Commercial Officer, with responsibility for the company’s Marketing, Corporate Communications, and Sustainable Development groups since 2012.

Fahd is responsible for narrating the “KAEC Story” to investors, shareholders and other external entities. He also leads the city’s customer experience, investments promotion and city activation.

Fahd has been lauded for his success in implementing a number of measures to increase market share and contemporize the iconic KAEC brand driving sales to exceed targets for three consecutive years. Under Fahd’s leadership, KAEC has strengthened its strategic partnership with key media outlets to help promote KAEC as a destination of choice for residential and business clients alike.

Previously to KAEC, Fahd was the Chief of Marketing and competitiveness initiatives at SAGIA where he was responsible for SAGIA’s overall marketing strategy. There, Fahd won 5 International awards for best communication and advertising campaigns, and online marketing strategy. Fahd was instrumental in the redesign, funding, and led 3 economic competitiveness indexes: The 100 fastest growing Saudi companies; the responsible competitiveness company index; and the most competitive youth. For five years, Fahd led Global Competitiveness Forum, the largest gathering of international leaders from government, businesses and thought leaders in Saudi Arabia.

Prior to SAGIA, Fahd worked for Proctor and Gamble where he was responsible for all consumer promotions of all P&G Brands, and for managing service partners, and strategic alliances, including above-the-line (ATL), below-the-line (BTL), and direct marketing agencies.