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Leading transformation;
new perspective on growth


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Based in Jeddah, Hatim manages the Saudi business for Careem.

This varies from listening in to customer and captain feedback for ideas on how Careem can simplify their lives, to brainstorming with the Saudi leadership team on how their high-performance team can deliver 10x the growth they achieved last year.

Prior to joining Careem in September 2015, Hatim had teamed up with the founders of Saudi-based strategic consultancy Aboab & Co. as a partner, where he played an instrumental role in building and growing the firm.

In the past, Hatim has served as Industry Head for Google in the UAE, helping some of the largest companies in the Middle East and North Africa region in automotive, finance and government sectors, leverage the potential of web services and technologies.

He has also previously served in a number of industry leading companies such as King Abdullah Economic City, Unilever and IBM among others.

Hatim is passionate about good corporate citizenship – an attribute he believes is aligned extremely well with Careem’s overarching mission to simply people’s lives in the region and creating an institution that inspires. Hatim is a dynamic business leader with extensive experience at both brand and organizational levels which he shares freely mentoring Saudi-based online-startups,