The NEXT Festival is a pioneering initiative that will elevate awareness of the value of brands, showcase the best of Saudi Arabia’s marketing talent, develop capabilities and set the standard for brand valuation in the Kingdom.
NEXT Brand Index is the platform that brings the first impartial, objective and credible way of evaluation of Saudi brands’ power.
Check out the gallery from King Abdullah Economic City.
NEXT Brand Index is the first impartial, objective and credible evaluation of the value of Saudi Arabian brands. The NEXT Brand Index is a performance benchmark that allows leading and aspiring brands to enhance their local, regional and global competitiveness.
The NEXT Forum is a unique event that places brands at the center of the conversation around Saudi Arabia’s national transformation. Fully aligned with Vision 2030, the NEXT Forum recognizes Saudi Arabia’s unique competitive environment and helps brands succeed at home and across borders.
The NEXT Markathon is a groundbreaking event that connects brands with the next generation of Saudi Arabian marketing talent. It’s is an exciting competition that gives young marketeers the chance to develop their skills and showcase their talent to solve real-world marketing challenges.
The NEXT Beach Zone is the Cannes of KSA – a showcase of world-class branding campaigns never seen before in Saudi Arabia. Beach Zone brings together creative professionals to network and share ideas while experiencing some of the world’s best thinking around brand communication.